When we partner with Bradshaw Home to visually merchandise their Goodcook houseware products, the conversation starts on the strategic level. They’re clear on product, placement, and goals, and remain open to possibilities when it comes to the retail displays. They bring rough ideas of what they’re looking for visually, allowing our team to see greater potential and find new ways to add value.

With heavy products like cast iron skillets sold in nationwide chains, Bradshaw Home’s main interests are quality, durability, and efficiency. With our familiarity with retailers and constraints, we shed light on what can be executed on the store level.

Our design and production teams bring the engineering perspective to turn the initial sketch into a floor display with simple, intuitive setup and the sturdiness to support 600 pounds of product over the long haul. We designed them as island displays to be shopped on all four sides — the arrangement is adjustable depending on the buyer’s SKU selection, and the powder-coated metal is an aesthetic match for the cast iron pots and pans.

“It’s very helpful to have somebody as knowledgeable as Richard and the Platform team. Their ability to take an idea and make it into something meaningful and useful — quickly — is really awesome. That keeps me coming back.”

Selling retail displays twice

Like most in his role managing large retailers, Geoff is working with stakeholders both inside and outside the business. With his internal team, he’s most successful when he comes back with options. We equip them with several solid routes to help them keep projects moving forward by talking through the best match for the product and channel instead of losing momentum on revisions.

“You want the idea to materialize well while it’s still fresh in everyone’s brain — that’s the only way to follow through. Platform is nimble to help us go quick, knowing it’s a win-win, but still big enough for the economies of scale.”

And his retail buyers from major chains understandably have high expectations when it comes to timeline, quality, and value. When they’re ready to buy, it’s time to move, so efficiency is essential. Geoff and his team have a lot of variables to sort through, but they can leave the retail fixtures to our team at Platform. By aligning on parameters and goals at the outset, we can tailor to the channel and reliably deliver the durable displays their retailers appreciate.

“My job is to make the sale. The display is one component of the pitch that is always tight and polished. We don’t have to worry about it.”